CORDURA® Brand, an INVISTA-owned company based in Kansas, US is an industry leader in durable fabric production. CORDURA® fabric's resistance to tears and abrasions has made it a popular choice among leading global high-performance apparel and gear designers. The fabric is the primary ingredient in many of the world's leading performance products, ranging from luggage, upholstery and backpacks to footwear, military equipment, and sportswear.
Recently, CORDURA® brand expanded its global reach even further by introducing its new Apparel Fabric Collection to Japan. The announcement came on January 18th, 2016 that CORDURA® brand has appointed Takashi “TK” Kawasaki as brand’s newest market development manager, set to lead expansion efforts into Japan.
“The CORDURA® brand has a rich history within the Japanese market, especially in the bag and pack segments where durability, functionality, and fashion have been valued for decades,” says Global CORDURA® Brand and Marketing director, Cindy McNaull. “With TK’s leadership, we look forward to introducing our latest CORDURA® Fashion x Function Apparel Collection including our wide array of CORDURA® AFT, Canvas, Denim, Naturalle™, Ultralite, and CORDURA® Combat Wool™ fabric technologies.”
The new CORDURA® Apparel Fabric Collection is comprised of various fabric technologies that combine both fashion and function for Japan's growing active, outdoor, and urban lifestyle markets. The comprehensive collection offers customers a vast array of performance driven, versatile and trend-conscious options, including ultra-lightweight technical fabrics, breathable knits, and abrasion-resistant denim. These are ideal for everything from inner layer, such as t-shirts and base layers, to outer layer shells, such as jackets and trousers.
CORDURA® brand continues to innovate and keep its promise to continue making durable fabrics, so long as the world is full of durable people.