Thu, Apr 4, 2024 at 2:56 pm PT
Ethically-made and women-led sustainable fashion brand Amour Vert soft-opened in Long Beach on Friday.
The store is located at the 2nd and PCH shopping center and is the first to sport Amour Vert's new branding. The Long Beach store is the brand's eighth store, but the other stores will soon sport the same branding, officials said.
"Amour Vert embraces the contrast between modern and timeless, innovative and conscious, as well as quality and everlasting value," officials said.
The brand marries Parisian Chic with California's natural style with a strong commitment to sustainability, the brand said. At the store, shoppers will see recycled cashmere knits, washable silk separates and hand-drawn prints.