5 Ways AI is Transforming the Fashion Industry for Sustainability

May 24th, 2023
3:40 PM

In this article, The Fashion Network explains the transformation of the fashion industry by enabling virtual marketing campaigns and fashion shows, virtual fitting rooms, improving the second-hand market, and integrating AI into rental fashion.

The fashion industry has a huge impact on our planet from multiple aspects. From fibre production, to design, production, delivery, usage and after use disposal, every stage in its value chain has contributed to the sustainability crisis. But changing the business model is not easy, are we able to accelerate the pace of transformation using digital technologies? Here are a few potentials.

👉 Virtual Marketing Campaigns and Fashion Shows

In Mckinsey’s 2019 Apparel CPO Survey, 83% of respondents believed that physical samples would be used less often than virtual samples by 2025. In fact, the shift is taking place faster than we anticipated due to COVID-19. For the big luxury brands, many fashion shows have gone virtual in creative ways. Moschino created a “doll fashion show”, cute doll-size garments were showcased on a runway by marionette dolls, saving the materials and resources that would be needed to host a real-life runway.

👉 Virtual Fitting Room and better customisation reducing returns and enhancing customer experience as 3D virtual model technologies are made available, virtual fitting rooms for every individual soon emerge. AI could help us measure our size precisely and adjust the digital models accordingly. MySize has developed such technology to make these possible with just a smartphone camera, helping customers to purchase the correct sizes of clothing when shopping online.

👉Propelling the second-hand market AI has the potential to improve customer experiences in the used clothes market from a variety of different angles, including more reliable pricing, better-personalized user experiences, better styling services and of course, as we’ve introduced before, more precise sizing.

👉 Rental Fashion meets AI AI is integrated into many rental sites’ warehouses. In order to scale up their systems and make them faster to free up inventories so customers can rent them, robotic arms need to automatically recognise the materials and corresponding cleaning methods of returned clothes when sorting them. Minimal inbound processing time is achieved, therefore maximizing the reuse potential of clothes and their benefits to the environment.

👉AI sales prediction prevents stockpiling Stockpiling in the fast fashion industry creates enormous waste as fashion trends change day by day. One of the most obvious use cases of Artificial Intelligence in this aspect is to use advanced data analytics and machine learning sales forecasting to better predict sales, clothing trends, customer behaviour and reduce the number of unsold clothes each season.

Join the Fashion Sustainability Summit to learn more! July 20th @ 2:00pm - RSVP Here: https://lnkd.in/eePz4wnX