Behind each brand that employs slow fashion practices, we find that there’s always much more than just a desire to make clothes. A very clear example is Another Tomorrow, the brand launched in 2018 by Vanessa Barboni Hallik with a triple focus: to create sustainable garments capable of becoming a real wardrobe staple; to educate and raise awareness about fashion and sustainability; and to promote a platform for activism around this issue.
The brand was born with the aim of aligning clothing manufacturing processes with the values of a global and compassionate consumer with the planet. All of the brand's decisions are based on human, animal, and environmental well-being. Founder Vanessa Barboni wanted to go beyond a sustainable clothing brand and offer education and a platform for activism.
According to the designer herself, brand transparency should not be optional. "I can't impose values on anyone, but I can give people as much information as possible so they can make decisions for themselves," she argues. The collections are a perfect blend of masculine and feminine, featuring designs with neutral colors and classic cuts, are a good option for creating a wardrobe with garments that will never go out of fashion.
This tech-enabled sustainable luxury brand provides consumer-facing transparency, and reliable resale and has enabled architecture for increased innovation. By taking a look at its online store, we can find garments with minimalist aesthetics but with a high dose of design that make them truly unique.
Sustainable Sourcing
Another Tomorrow sources a plethora of sustainable and ethically sourced materials, clearly outlining which materials are in use, and which aren’t. The brand sources FSC (Forest Stewardship Council) certified viscose as well as Tencel™ lyocell fiber.
Tencel™ is made from sustainably managed forests, largely utilizing the process of thinning - a technique used in sustainable forestry making use of timber that is unsuitable for high-grade products like furniture.Another Tomorrow uses a single source viscose warp yarn for its materials, which comes from a fully traceable supply of wood pulp in Sweden.
Most viscose is obtained after a highly polluting chemical process and its production is decentralized. The cost-cutting logic adopted by the fashion industry combined with lax environmental regulation in China, India and Indonesia, where the bulk of the industry is located, has resulted in an explosive mix. Factories dump their waste into rivers, and the water is no longer safe to drink. The same water, poisoned, irrigates the fields and also kills subsistence farming in the villages. To make matters worse, toxic gasses are emitted without any control. The soil, the water and the air itself produce serious illnesses in the local populations.
Certified B Corp
Certified B Corps lead by example for tackling some of the world’s biggest challenges. Outlined by the United Nations, the 17 Sustainable Development Goals act as a business model through a collective call to action. An online tool known as the SDG Action Manage assists businesses to make the right decisions to make progress on SDG’s for the next decade. It works as a complement to the B Impact Assessment by enabling companies to take a focused look at their own individual performance.
To know whether a company lives up to its claims, you have to do some digging. But there is something that saves us the trouble: a B Corp certification. In the complex web of standards and certifications, from OEKO-TEX to GOTS to Fair Trade, B Corp is the most rigorous and demanding, requiring brands to answer 300 questions about their social and environmental impact.
Their answers are scored on a points system, and brands must score at least 80 to be awarded B Corp certification: of the 100,000 that have been assessed, only 3,500 have made the cut. With 151.4 points, Patagonia is close to the top score, while Allbirds score 89.4 points and Another Tomorrow is above 80.3. Having earned the certification in 2021, Another Tomorrow was the first luxury fashion brand to be awarded B Corp status.