Bobo Choses is a Spanish brand created in 2008. Since its first collection, Bobo Choses draws attention for its style, its graphic and colorful children's clothing, and its arty touch. Each season, Bobo Choses surprises with a children's fashion theme in bright colors: pullovers, cotton T-shirts, pants, knitwear, skirts, and parkas, as well as children's decorative accessories such as 100% cotton rugs for children. Working with MADE-BY and ANTHESIS helps them in action plans to reduce water, carbon, and waste consumption. These values have helped Bobo Choses find itself in the best international showcases. The brand uses GOTS-certified organic cotton as the main fiber in their collections and more sustainable fibers, and its fabric dyes carry Standard 100 certification by OEKO-TEX®.
Bobo Choses New Brand in Asia and Europe A new children’s line, "True Artist" by Bobo Chose launced its distribution in the online channel and its first collection on July 28th. By the end of 2022, the company plans to achieve sales of 400,000 euros with this new brand. The new collection is aimed at markets such as South Korea and China, and which will be distributed, at first, only through the online channel. Pim Esperalba, CEO of Bobo Chosees, explains that this launch is part of a new growth phase for Bobo Choses. The brand will explore the direct-to-consumer channel through online sales and, in the medium term, we will grow with retail by opening pop-ups in cities such as Seoul. Unlike Bobo Choses, which concentrates its distribution in the multi-brand channel, True Artist will be sold only online and, later, in ephemeral stores in places like Seoul. South Korea is, in fact, one of the markets where Bobo Choses already works best, which gained even more impact after appearing in the costumes of the film Parasites, which premiered in mid-2019 at the Cannes Film Festival.
To boost True Artist, which dropped its first collection on July 28th, the company has created an independent team that is divided between Spain and South Korea. At the moment, the eight profiles in the team are in charge of areas such as design, purchasing, merchandising, and communication. The launch of the collections will be divided into two, the main collection, with more plain garments, and a capsule collection with about eight references that seeks to highlight and complement the main collection. The second launch of the firm will take place in September.