Coty Commits Itself to Sustainability with its “Beauty that Lasts” Platform

Editorial TeamEditorial Team
April 19th, 2023
6:27 AM

After having partnered with Lanzatech, the multinational beauty company recognized by Cradle to Cradle Coty continues to strive for a new sustainable business model through its online sustainability platform.

The beauty industry is undergoing a green revolution that will give rise to a new sustainable business model that is committed to reducing environmental impact and to the circular economy.

Coty is one of the world's largest cosmetics companies, with an iconic portfolio of brands ranging from perfumes and make-up to skin and body care. Coty is the world leader in perfumes and number three in make-up. Coty products are sold in more than 150 countries around the world. Coty and its brands are involved in various social projects and in trying to minimize their impact on the environment.


Coty's Objectives for its Sustainable Platform

Through the platform, Coty has set different objectives in relation to these pillars. For example, under the umbrella of The Beauty that Lasts products, the company has committed to improve transparency and responsible sourcing in its supply chains by 2022, including the aim to buy 100% certified palm oil and 100% sustainably sourced Indian mica.

As part of The Beauty of our Planet, the group has also set a target to include recycled, recyclable, reusable, or compostable material in 100% of new product packaging by 2025. In addition, they want to reduce absolute CO2 emissions in their entire value chain by 30% by 2030.



Coty Achieved the Industry’s First Sustainability Certification for Sun Care Products

The new Sun Sensitive line from Coty's Lancaster brand becomes the first sunscreen range to receive the Silver level Cradle to Cradle Certified Material Health Certificate from the Cradle to Cradle Products Innovation Institute. Sun Sensitive is Lancaster's first clean, vegan, and ocean-friendly collection.

The C2C award indicates that all components of Lancaster's Sun Sensitive collection meet the Institute's stringent criteria. In addition to recognizing the sustainable innovation behind the collection, the certification serves as a basis for further improving the sustainability and product safety of sun protection products over time.

Lancaster's Sun Sensitive collection provides comprehensive sun protection* that addresses the entire solar spectrum through a clean, minimalist and vegan formula that provides a golden hue to even the most sensitive skin and protects against redness and discomfort. The products also feature an ocean-friendly UV filter system, all produced in eco-designed packaging.

Product innovation is a key element in Coty's goal to become a more circular company and create a more sustainable and inclusive world, as defined in the Enduring Beauty strategy. This is how it obtained Calvin Klein's first clean and eco-friendly fragrance, CK EVERYONE, which earned a Silver Material Health Certificate from the Cradle to Cradle Products Innovation Institute in April 2020.



Partnership with Lanzatech

An agreement with Lanzatech, a company specializing in converting carbon emissions into new fuels and generating recycled chemicals, will enable Coty to use sustainable ethanol for fragrance production. The two companies have been working over the last few years to develop a sustainable, high-purity ethanol suitable for use in fragrances.