What profession would you take on if you weren’t a designer?
My second dream would be to be a painter or a sculptor
What made you decide you wanted to be a designer?
I feel as though, for me, it wasn’t really a decision. It courses through my veins and so it was obvious to me my whole like that I will grow up to do something artistic. Design felt more commercial and grounded, as opposed to being an artist, which is why the choice was obvious.
What do you love most about fashion?
Fashion is a way to define who you are. It is the hat you wear. It helps you define yourself.
Who is your style icon?
I really don’t have a fashion icon. Maybe it’s strange. To me the fashion icon that inspires me the most is nature and the people on the street.
Whats the most inspiring place for you?
The place that is most inspiring to me is my studio – the family factory that I grew up in most of my life. Since I was a little girl it was my grandfathers and today it is my dad’s.
Do you have a specific research process when you start designing new pieces?
My research starts on the street, through window shopping and sometimes museums, and ends at the computer – on the fashion forecast. Everything then mixes in my head and comes out through my hands.
What’s on the radio when you’re working?
“the the – dusk ” – this is my favorite album !
What has been the highlight moment of your career so far?
The highlight of my professional like thus far was when I was asked to go to Morocco for a few months to design costumes for a biblical film. The people, nature, the food and the smells Morocco had to offer, mixed with the endless creations of all the professionals on set, is something I will never forget. Though it has nothing to do with current accessories, it was a moving experience that I will never forget.
Ayelet Shachar is available on http://modalyst.co/