Designer of the Week: SENSIFY by Laila Sørenson

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June 11th, 2015
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10:50 AM

SENSIFY is brand focusing on multi-functionality, allowing pieces to be worn in different ways for different occasions. Just a few pieces can make numerous combinations and outfits, allowing the clothes to adapt to each attitude and situation. SENSIFY offers a feminine silhouette made from quality fabrics such as Bamboo, Kashmir, Silk and Wool to provide comfort and beauty against one's skin.


What profession would you take on if you weren’t a designer?

Maybe a fashion journalist. I always loved fashion and clothes and so I’ve always been very closely involved with the fashion world. When I started thinking about my profession, I considered fashion journalism but my creativity and the desire to introduce new designs left me no doubt about my passion for styling.

What made you decide you wanted to be a designer?

My passion for knitwear. Since I was a child ,I loved to knit. I believe that my childhood activity when I still lived in Denmark helped me get close to the creative world of fashion, and gave me the assurance that this was my true passion and talent.


What do you love most about fashion? 

Mixing and matching for a personalized look.

I think that fashion helps people express themselves and find their true selves, their well-being. So, although I follow trends, I have my creative process to respect my beliefs: Wear natural natural fabrics that are comfortable and good quality.

Who is your style icon?

I admire many names and talents in the fashion industry, but I believe that Stella McCartney is a true icon of fashion design, mainly because she has an ecological approach. The essence of her brand is a great example of comfortable clothing and sustainable fashion production, which I respect a lot.

What’s the most inspiring place for you?

Any place where Nature is impressive. Waterfalls, forests, wild animals, mountains, icebergs…

I like being surrounded by nature, so places with natural scenery and places that connect human life to the beauty of nature are places that inspire me.

Do you have a specific research process when you start designing new pieces?

I think about the stitching and designs of a piece. I think about the way it will be dressed and combined with other garments. Then I elaborate on the materials to use, as well as the color. Last, I think about the detail that might make a piece unique and one-of-a-kind.

What’s on the radio when you’re working? 

I’m very eclectic. I listen to chill music, pop or even classic.

What made you decide to join Modalyst?

It seems to be a great platform to be part of. My first impression was great, the team is nice and very cooperative. I’m sure that SENSIFY will be very successful together with Modalyst, Most of all, we will make the retailers happy.

What has been the highlight moment of your career so far?

The ongoing positive feedback from clients wearing SENSIFY, making me feel unique is truly an everyday highlight in my career.

SENSIFY is available on http://modalyst.co/