Desigual is an international fashion company founded in Barcelona in 1984. It’s characterized by the singularity and uniqueness of its creations, renowned for its pattern and vibrant color combinations.
Currently, the company has about 2,600 employees and is present in about 109 countries through 10 sales channels, around 393 mono-brand stores, and six product categories for women, men, kids, accessories, shoes, and sports.
70%c Recycled Garments
Fashion companies are determined to reduce their environmental footprint and the race to do so is accelerating. The fashion brand Desigual reported Thursday that it has managed to get ahead of its Strategic Sustainability Plan targets. It already counts more than 50% of the references in the 2022 collections as sustainable.
Desigual assures it will reach 70% of sustainable garments in the spring-summer collection of 2023. In just three years, the company has gone from having 2% sustainability in the group to exceeding one-third of the catalog.
Desigual, whose CEO is Alberto Ojinaga, has developed a new labeling model that qualifies garments according to the amount of recycled, eco-friendly, or organic material. In this way, the consumer can know that the piece is duly certified and what the minimum requirements are. For a garment to be labeled as recycled, it must have a minimum of 30% recycled materials or 20% if it is cotton.
Desigual's eco-friendly label is awarded to references with a minimum of 55% of materials of sustainable origin. Also a member of the BCI (Better Cotton Initiative) certification, the brand is also distinguished for having a minimum of 50% cotton from the initiative and without a mix or combination with conventional cotton.
Cotton is precisely one of the most demanded fabrics in fashion. The percentage of more sustainable origin that Desigual has used during 2021 reaches 67% and the goal is that by 2025 it will be 100%. It will also improve in the use of cellulosic man-made fibers - known as MMCF and which include viscose, lyocell, and acetate among others - setting as a goal that 100% come from certified sustainable forests.
Desigual Joins Roadmap to Zero to Create More Sustainable Garments
In addition, Desigual has further enforced its commitment to sustainability with a new alliance. In 2022, the company has joined the ZDHC (Zero Discharge of Hazardous Chemicals) Roadmap to zero project, a collaboration of organizations in the textile, apparel, leather, and footwear industry focused on more sustainable management of chemicals. With this membership, the company ensures that best practices for chemicals are used throughout the value chain, moving towards the goal of zero discharge.