Eileen Fisher Joins Forces with Pentatonic to Advance Textile Recycling

Editorial TeamEditorial Team
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September 22nd, 2022
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12:42 PM

By joining forces with technology consultancy Pentatonic, sustainable fashion pioneer Eileen Fisher launches its platform “Hey Fashion!” to raise awareness of textile waste.

The Eileen Fisher Foundation (EFF) is a nonprofit organization led by American designer and sustainable fashion pioneer Eileen Fisher. Its mission is to demonstrate the possibilities that arise from bringing people together to transform global systems for the betterment of the world we inhabit. With a longstanding commitment to making a positive impact, Eileen Fisher is one of the largest women’s fashion companies to achieve B Corp certification. Others in the B Corp community include Veja, Faithfull The Brand, and Accompany. Widely recognized as a pioneer in sustainability, the brand is constantly adapting the supply chain, from the field through the factory to the store. Already carrying Bluesign® and OEKO-TEX®'s Standard 100 certification, the brand constantly strives for fewer toxins, more fairness and responsibility in its supply chain operations. With environmental motivators as well as social, it has also launched an edition of annual scholarships for socially conscious women entrepreneurs, a total of 10 scholarships worth $100,000 each to launch responsible business projects in their communities.  

  Collaboration with Pentatonic to Create “Hey Fashion!” The Eileen Fisher Foundation has announced the launch of Hey Fashion!, a digital platform created in collaboration with Pentatonic that highlights the complex issue of textile waste into tangible actions to initiate change, containing comprehensive content backed by key industry insights and rigorous research. The goal of the platform is to expose the issues surrounding textile waste while conveying the financial, environmental and social opportunities that textile circularity can offer. The challenge for the Eileen Fisher Foundation is to show the fashion industry the benefits of addressing the climate crisis, urging other brands, foundations, innovators, waste collectors and consumers to get involved in advancing circularity.  

  Hey Fashion! provides key tools, tips and information to help transition to circularity. Key points educate industry entities on how to drive tangible actions and avoid greenwashing. Such content prepares companies to follow Eileen Fisher's example and be leaders in sustainable fashion in the face of new legislation and increasing consumer pressure. Hey Fashion!'s educational tools will provide ongoing and evolving content to all stakeholders, including designers, manufacturers, brands and retailers, investors, regulators and citizens. The platform will also include spaces for discussion, connection and, ultimately, action. It’s crucial that the industry as a whole begins a global conversation on how to contribute to a carbon-neutral future by scaling up textile recycling infrastructure, promoting underutilized technologies to prevent textiles from going to landfills, and making profound changes in consumer behaviour. About Pentatonic Pentatonic is a design and technology consultancy that drives sustainable transformation for the world's leading brands. Its comprehensive expertise in the circular economy and sustainable innovation enables it to create holistic strategies based on first-hand experience to create lasting change in a variety of industries.