Founded by British-Iraqi designer / DJ Yesawi, this London-based label is an ode to culture, craftsmanship and sustainability. An acronym for ‘Children of Revolution,’ the brand taps into the military aesthetic, with camo prints, trenches and bomber jackets all staple pieces of its collections.
Born in Baghdad, Yesawi takes inspiration from the fabrics and patterns found across the Arab world, aiming to preserve heritage craft as well as redefine preconceived narratives. With campaigns —mostly shot by close friend Dexter Navy — set between the backdrops of Wadi Rum in Jordan, Basouyn, Egypt and London, cultural representation is key to Yesawi.
Whilst army fatigue forms the foundation of the label’s ethos, peace is what it promotes. Having donated proceeds from its Keffiyeh Cabana Shirt to support Palestinian refugees as well as working on projects with W.W.P (WORLDWIDE PEACE), C.O.R-Project is a label with a conscious.
With all garments sold being made-to-order as well as dropping collections that use repurposed military surplus materials and working with traditional Arab craftsmen to construct the designs, sustainability plays an important factor in the brand’s overarching messaging.