Fendi has evolved into a more responsible fashion brand by launching its 'FF Green Interlace Capsule Collection', which consists of two iconic accessories of the brand such as the Peekaboot and the Baguette, both made with materials such as certified GOTS and Better Cotton Initiative cotton and recycled GRS certified Global Recycled Standard polyester. These two bags were initially launched in green, as this color has generally represented the fight for the environment, but the house has also decided to make a version in brown (as a characteristic color of the brand). In order to develop this proposal, Fendi, in addition to helping the environment, also wanted to support Italian artisans and has collaborated with some of them, who were responsible for redesigning the iconic Baguette, resulting in a bag that could be in an art museum and is also socially responsible. What's more, in an ode to transparency, three new sections are introduced on the website: environment, production chain and community. Through these sections, Fendi's audience will be able to see in detail the sustainable materials used by the brand to create durable, quality products.
With this new initiative the Italian firm seeks to make an important commitment to the environment by which not only plans to develop its garments and accessories with sustainable materials, but through its website also intends to communicate this message to its entire market. LVMH and Fendi Embark on the Development of New Sustainable Biotextiles The multinational LVMH, which specialized in the luxury goods sector with interests in the fields of fashion, jewelry, watchmaking, mass distribution retail and spirits, has announced that it partnering with British educational and research centers of Imperial College London and Central Saint Martins in London, an institution attached to the University of the Arts London (UAL), to launch a disruptive research project. As a result of this initiative, the three organizations will launch a research project for the development of new sustainable biotextiles. According to LVMH, it will participate in this avant-garde project both individually and through Fendi, one of the main fashion houses that form part of its extensive portfolio of commercial brands. The strategic partnership will seek to take advantage of the extensive research capacity in science and design of both British academic institutions, and the extensive experience of LVMH in the fashion sector, to promote the creation of prototypes of new sustainable biotextiles. The two institutions will collaborate on this two-year project to develop new laboratory-grown leather fibers with the potential to be used as new raw materials for the luxury fashion industry, replacing the skins that have traditionally been used by the industry.