Internet search engine Google has released details of its Project Jacquard initiative; a textile weave that houses touch and gesture interactivity crafted on industrial looms. Made with the new fabric characteristics, everyday objects such as clothes and furniture can be transformed into interactive surfaces; from jeans to coats, curtains to sofas.Google’s Advanced Technology and Projects (ATAP) group unveiled Project Jacquard at Google I/O 2015 on Friday and named Levis its first official partner. First thing on their list: creating a touchscreen made from denim.Google's new conductive yarns combine thin, metallic alloys with natural and synthetic yarns such as cotton, polyester and silk. Made in collaboration with the net firm's industrial partners, this makes the thread strong enough to be woven using any industrial loom. Despite their complex anatomy, the Google-types are indistinguishable from the traditional yarns that are used to produce regular fabrics. And designers can pinpoint exactly where they want the touch capabilities to be on the fabric.According to Google, bespoke touch and gesture-sensitive areas can be woven at precise locations, anywhere on the textile. Alternatively, sensor grids can be woven throughout the textile, creating large, interactive surfaces.Next, the size of such 'grids' and noticeability when being worn, has been made for discretion, says Google. "The conductive yarns to connectors and tiny circuits, no larger than the button on a jacket. These miniaturized electronics capture touch interactions, and various gestures can be inferred using machine-learning algorithms," said Google, on its website.Captured touch and gesture data is wirelessly transmitted to mobile phones or other devices to control a wide range of functions, connecting the user to online services, apps, or phone features."LEDs, haptics, and other embedded outputs provide feedback to the user, seamlessly connecting them to the digital world," added Google.Jacquard was chosen for its cost-efficiencies, and because the Google fabrics could be manufactured with standard equipment already used in mills around the world today. But now, they have the added benefit of interactivity in fiber.It's the next step in wearable textiles for tech-savvy consumers. According to Google, a world with "connected clothes" offer new possibilities for interacting with services, other devices and new environments.From a design perspective, "jacquard is a blank canvas for the fashion industry," said Google. "Designers can use it as they would any fabric, adding new layers of functionality to their designs, without having to learn about electronics."The next phase is getting developers on board; those who would connect existing apps and services to the new jacquard clothes and create new features specifically for the platform."We are also developing custom connectors, electronic components, communication protocols, and an ecosystem of simple applications and cloud services," added Google.