Using fabrics such as hemp, organic linen and organic leather to create pieces H&M's Conscious Exclusive collection opened globally on Wednesday, becoming available at 200 stores worldwide, as well as online. This year’s Conscious Exclusive drew inspiration from the planet. With a focus on the adaptability of the common dress, one of the key pieces for H&M is its organic linen and silk sleeveless gown – designed with a formal silhouette, made fun with hand-drawn images of birds. H&M's very own little black dress comes made from Tencel and recycled wool, channeling Africa with embellished rows of recycled sequins. In reference to Japanese Haragana, there is a sleeveless cocktail dress with ink accents – crafted from organic hemp, silk and cotton - it is the most exotic and earthly item in the collection. Casual wear looks like a bomber jacket made from a Tencel jacquard - made to look reversed - with threads hanging loose; while tailoring comes in the organic silk tuxedo blazer that’s slashed at the elbow for everyday wear. H&M invested in even more sustainable materials this season, varying from the recycled beads on its Twenties flapper dress, to the organic leather used for its minimalist leather jacket. But all wouldn’t be possible without Wilde, her business partner Barbara Burchfield, the duo’s non-profit firm, Conscious Commerce – “an experiment in living with a conscience,” explains Wilde. Conscious Commerce was born out Wilde’s desire to fund charities. By producing fashion items and accessories that consumers would buy anyway. “Buy a product you like and probably would buy anyway, and donate money to charity at the same time,” she said in a recent interview on the H&M website. “When we looked at the billions of dollars being poured into retail on a daily basis, we understood the power of the consumer as an agent of change,” continued Wilde. “We also understood the consumer’s desire for background information when buying everything from food to handbags, and we wanted to support the trend of transparency that allows for more thoughtful purchases.” On Tuesday night, an exclusive celebrity-packed dinner in New York marked the launch of the H&M Conscious Exclusive Collection and Conscious Commerce’s new pop-up store in H&M’s Times Square flagship. Smaller eco-brands will star in the week-long stall, selling their wares alongside the Conscious Exclusive garments. Zady, an American label who enlists local US farmers and tanneries to produced its vegetable-tanned leather goods are showing at the pop-up. So too are Amour Vert, whose Francoise t-shirt is Made In America using non-toxic dyes, sustainable fibers and modal fabrics engineered from renewable beech trees. Fellow actress Rosario Dawson joins Wilde’s efforts for the H&M-lead initiative. Dawson’s very own Studio One Eighty Nine label is an artisanal fashion offering promoting social change in Ghana. It creates jobs and offers education and skills training in the African nation, through the making of Batik-printed kiminos, caftans and sundresses in locally sourced crisp cotton calico, stretch cotton twill, plush cotton terry, and feather-light crepe de chine – all made by hand. Over canapés at the Conscious Exclusive dinner, Burchfield explained the importance of pro-change agents, like her Conscious Commerce firm, in shifting fashion toward eco-practices, and how it is essential big retailers get their hands dirty with smaller eco-brands. “We’ve become the middle child in this situation,” Burchfield told WWD. “We’re trying to get everyone to get along, which can be scary. But both businesses need each other. The small brands are excited to get exposure of H&M and H&M is so appreciative to have the swagger of these small brands.”