Lenzing, a pioneering force in the production of sustainable wood-based specialty fibers such as TENCEL, has unveiled a groundbreaking advancement in the fight against global textile waste. The company has extended its eco-efficient REFIBRA™ technology to its renowned LENZING™ ECOVERO branded viscose fibers. This innovationnintroduces a significant step toward combating textile waste by incorporating up to 20% recycled raw material content from post-consumer textile waste, with plans for further increases in the ratio in the near future.
This innovative offering is set to catalyze a united effort among value chain partners and Lenzing in accelerating the shift towards a circular textile economy. The announcement was made during the prestigious Intertextile Shanghai Apparel Textile Fair and Trade Show, solidifying Lenzing's commitment to sustainable progress in the textile and fashion industries.
Advancing Toward Circular Economy Leadership Amid Climate Imperatives
Florian Heubrandner, the Executive Vice President of Global Textiles Business at Lenzing, highlighted the company's collaborative strategy in response to the urgent challenges of climate change. He stated that within a world increasingly focused on environmental awareness, Lenzing is leading a movement characterized by collective dedication and systematic change, driving the transition towards a circular economy.
Heubrandner pointed out that the introduction of LENZING™ ECOVERO™ with REFIBRA™ technology is well-positioned to meet the growing demand for a variety of circular design innovations. This innovative offering enables environmentally conscious fabric mills, garment manufacturers, and consumer brands to actively participate in this transformative journey alongside Lenzing. By rejuvenating post-consumer textile waste, this advancement effectively integrates circularity at the core of the textile value chain.
Elevating Circular Responsibility in Global Textiles
LENZING™ ECOVERO™ with REFIBRA™ technology, a result of Lenzing's successful developmental strides and widespread production efforts, is now accessible to customers across the globe. This remarkable viscose fiber seamlessly integrates the eco-responsible advantages of the original LENZING™ ECOVERO™ with the revolutionary REFIBRA™ technology. By incorporating up to 20% post-consumer textile waste sourced from cellulose-rich materials or polyester-cotton blends, this innovation represents a pivotal shift in the industry's approach to waste management.
Collaborating closely with key industry and innovation leaders, Lenzing orchestrates the collection and sorting of waste, thereby championing post-consumer textile recycling programs. Aligned with its "Better Growth" strategy, Lenzing has consistently championed circularity in textiles, empowering not only itself but also its partners along the value chain to drive systemic transformation for a more sustainable future.
The integration of LENZING™ ECOVERO™ with REFIBRA™ technology plays a pivotal role in this overarching vision, effectively bridging the gap for mills, manufacturers, and brands striving to meet evolving industry requisites and global consumer preferences. Distinguished by its transparency and traceability across the entire supply chain, from fabric to the final product, this novel fiber equips brands and retailers with the tools to offer genuinely sustainable products while empowering consumers to make informed, responsible choices.