Mango Launches “Alter Made” - A New Range Dedicated to Conscious Consumption

The Mango Group is launching a new business model with Alter Made, an independent project that is committed to sustainable fashion and conscious consumption. The new brand is aimed at the female public and was created with the aim of responding to those who are looking for fashion that is more respectful of the environment. To this end, it will offer a collection of durable, timeless, sustainable, and quality wardrobe staples. Alter Made is based on a philosophy far from fast fashion, with low production volumes, which will replenish and expand its offer according to demand. The first collection will include 120 garments and will go on sale at the beginning of November in Spain, France, Germany, and the Netherlands through its own website. The new project has a team of 12 professionals led by Alejandra Mur, who is the Head of Buying for Mango's women's line. "In society, there is a growing demand for collections that help to consume fashion in a responsible way, and that is our main objective, to create quality garments, very careful, made in proximity and that have a long life", explained Mur. To this end, they will pay special attention to the suppliers of each material, all of them located in Europe and Turkey. "We are going to produce where they know best how to make each product. The origin of each garment will be determined by their expertise", he explained. The cotton garments, for instance, come from suppliers in Portugal, while for cashmere, they have worked with artisans in Italy. In addition, the company has explained that traceability control of raw materials will be carried out according to sustainability and quality certifications. Alter Made will also serve as a sustainability laboratory to improve the company's production processes. Toni Ruiz, CEO of Mango, explained that the new brand is "a differential value commitment of the Mango Group that is aimed at a specific public that seeks to consume responsibly". The aim, he points out, is to "accompany this trend" while learning and trying out new ways of working, which will allow them to advance in their "global sustainability strategy". This is the first time that Mango has opted for an independent firm. Until now, the company had launched different segments of its main brand, including Violeta by Mango, the plus-size line that recently closed its shops and was integrated into Mango's general collection. With this new project, the company expects a turnover of 25 million euros in three years. In order to achieve this, it is important to focus on all the details of the garments, as well as on the partners with whom we are going to work. We are going to produce where they know how to make each product best, the origin of each garment will be marked by mastery.” The range is set to launch in early November 2021, and the brand’s online site will be available throughout Spain, France, Germany, and the Netherlands on its own official website.