Mulberry’s Portobello Bag Profits Go to World Land Trust

Editorial TeamEditorial Team
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July 6th, 2022
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3:42 PM

The iconic London handbag label will donate its profits from the sustainable handbag line to the international conservation charity that protects the world's most biologically important and threatened habitats.

Mulberry, one of the world's most prestigious leather fashion brands, has launched a 100% sustainable handbag. The Portobello bag is made from full-grain leather which, like all the leather used by Mulberry, is a by-product of food production. The tannery in which the leather is treated is rated 'gold' for sustainability by the Leather Working Group. Even the thread used for its stitching is made from recycled polyester fibre. The inspiration for the design comes from the humble plastic bag. The Portobello maintains the beautiful utility of this silhouette and elevates it into an elegant handbag that is practical and, most importantly, built to last, as stated by Mulberry’s creative director, Johnny Coca. The double loop handles and shoulder strap add to the bag's practicality. Last year, all of Mulberry's UK operations - factories, offices and shops - became carbon neutral. The company's goal is to be carbon neutral worldwide by 2025. Mulberry will donate all profits from the bag to the World Land Trust, a conservation charity that funds the creation of reserves and provides permanent protection for habitats and wildlife.  

  Thierry Andretta, CEO of Mulberry says that she’s incredibly excited to oversee the creation of Mulberry's first fully sustainable handbag. Through our commitments to environmental responsibility at Mulberry, we continue our innovative approach to conscious design and manufacturing, ensuring we offer our customers truly luxurious and responsible products. In addition to being a member of the Leather Working Group, Mulberry has demonstrated its commitment to sourcing sustainable materials as certified by Better Cotton Initiative, Textile Exchange’s Responsible Down Standard, as well as Responsible Down Standard.   About World Land Trust The World Land Trust is an international conservation charity that protects the world's most biologically important and threatened habitat on a per acre basis. Since its founding in 1989, WLT has funded partner organizations around the world to create reserves and provide permanent protection for habitats and wildlife. Its mission is to protect and sustainably manage the world's natural ecosystems; to conserve their biodiversity, with an emphasis on threatened habitats and endangered species. They work to develop partnerships with individuals, communities and local organizations; to engage support and commitment among people living in the project areas, as well as raising global awareness of the need for conservation; to improve understanding and generate support through education, information and fundraising.