As a founding member of the Fashion Industry Charter for Climate Action, facilitated by UN Climate Change, PUMA is aware of the important role the fashion industry plays in decarbonisation and also collaborates with other brands, governments and NGOs to reduce CO2 emissions throughout the supply chain.
Puma's own carbon emissions, as well as those from purchased energy, were reduced by 88% in 2021 compared to the company's baseline year of 2017. To achieve this reduction, The German sports apparel brand focused on purchasing 100 % renewable electricity through green electricity tariffs and renewable energy attribute certificates, switching the company's vehicle fleet to electric motors, using more sustainable materials and improving efficiency at the factory level.
PUMA Significantly Reduces CO2 Emissions from Operations
PUMA announced that it has significantly reduced greenhouse gas emissions from its operations and supply chain between 2017 and 2021, even though its business grew significantly during that period.
According to company data, the company's own carbon emissions and those from purchased energy were reduced by 88% in 2021 compared to 2017 emissions. While Puma recorded a 65% growth between 2017 and 2021, carbon dioxide emissions from its supply chain were reduced by 12%.
Additionally, the company purchased 100% renewable electricity through renewable electricity tariffs and renewable energy attribute certificates, switched its car fleet to electric motors, used more sustainable materials and made factory-level efficiency improvements to reduce its emissions.
As part of its sustainability strategy, PUMA expanded its use of recycled polyester to 55 per cent in apparel in 2021 and plans to use 75% recycled polyester in apparel and accessories by 2025.
Puma is publishing its figures for the first time throughout its entire value chain and has made major progress towards achieving its climate ambitions in recent years. Its own emissions and those from purchased energy have been reduced more than necessary to meet its part of keeping climate change below 1.5 degrees.
Use of Sustainable Materials
Puma’s commitment to the environment is equally reflected in its use of sustainable materials for its collections. The brand has set itself the target of making 90% of its products from more sustainable materials by 2025. By this date, the group also announces that 75 % of the polyester used will be recycled.
For example, its polyester is certified by Bluesign®, eliminating harmful substances from the beginning of the manufacturing process, which have also been approved by Standard 100 by OEKO-TEX®. Since 2020, all feathers used in its products are 100% RDS certified, and Puma’s packaging is FSC certified.
By 2021, 99% of its leather obtained either a gold, silver or bronze medal rating by the Leather Working Group. It has committed to sourcing 100% Better Cotton Initiative cotton by 2025, and in 2021, it achieved 99%.