Since 2012, British designer Stella McCartney has been bringing children from zero to 14 years of age into the sustainable world of fashion. In addition to captivating exclusivity, Stella McCartney's children's fashion is characterized by high ecological and ethical standards. After having created her own eponymous fashion house in 2001, Stella McCartney launched her Stella McCartney Kids collection in November 2010. Aimed at children aged 0-16 years, the Stella McCartney Kids and the baby collection offers comfortable basics and trendy prints. Each season, the designer surprises with her creativity, her fun prints for children, her skirts, and dresses for girls and knitted jackets, working closely with Cradle to Cradle Gold-Level certification auditors for its key knitwear suppliers. Stella McCartney has been a lifelong vegetarian and does not use any leather or fur in her designs. Her collections also include ready-to-wear, accessories, underwear, eyewear, and fragrances and her work has also been recognized throughout the entire fashion world, thanks to the collaborations she does with major fast fashion brands.
Sustainable Fashion for Children For Stella McCarney, the ethical aspect is indispensable in her work, especially when it comes to children's clothing because it's important to know where the fabrics come from. Global Organic Textile Standard (GOTS) certified, she uses a lot of organic fabrics for the children's collections, which is good not only for the environment but also for the children because it protects them from chemicals. This is very important to her as a designer, as the goal is to reach out and change mindsets. Every designer can do very simple things and have an impact because even the smallest things count. It's not an "all or nothing" thing, it's about making an effort. It's something we owe to ourselves, we don't just create clothes or accessories, we have to go beyond that. Every time the brand starts a new collection, it asks itself how it can produce clothing in a more sustainable, responsible and environmentally friendly way without affecting the design. In every other design industry, whether it's automotive, architecture or technology, everything modernizes, fashion is also an industry that can modernize and revamp its production methods.
McCartney develops campaigns to raise awareness and communicate the importance of conservation of natural resources, respect for animals, and respect for women and their working conditions. A great example of the important change that fashion is going through. It is no longer just about making a collection of clothing, but it is really about the high concern for generating a much more respectful, sustainable and slow industry. An admirable work that makes it clear that “Slow Fashion” is gaining space and is being projected as the new luxury of fashion and that comes loaded with requirements that are important to achieve an attractive product, validating each link in the production chain, the materiality used, labour, environment, marketing, innovation and creativity in the design line.