Tencel Launches #MakeItFeelRight Movement to Fight Carbon Emissions

According to the UN, the fashion industry is responsible for 8-10% of global carbon emissions. Fast fashion has only exacerbated the problem, as consumers increasingly buy clothes with a reduced lifespan. The world is striving to achieve net-zero carbon, but the reality is that fashion brands are simply not doing enough. In response to growing climate concerns, the Tencel brand revitalised the #MakeIFeelRight campaign to continue to raise awareness and inspire action for change. By pledging to #MakeItFeelRight, consumers can do their part to move the industry towards a more sustainable future and contribute to the reforestation effort. With the help of sustainable influencers such as Xenia Adonts, Lily Cole, Chen Ai Ling and brand partners such as Boyish, Reformation and Lavender Hill, the movement has planted thousands of trees to combat carbon emissions from the fashion industry. The Tencel brand has also initiated an exciting partnership with renowned artist Bodil Jane to create unique artwork for the campaign. These empowering pieces were used on the campaign website and are a tribute to those who have committed to #MakeItFeelRight. So far, the campaign has reached new milestones and celebrates exciting partnerships with more influencers, brands and NGOs around the world. The movement has already planted more than 7,500 trees so far, however, it is not too late to pledge. Together with One Tree Planted, Tencel is providing a certificate of commitment to everyone who pledges to the cause and will plant a tree on their behalf. As brands and consumers alike, we have a collective duty to be more responsible with our sustainable fashion choices. Our habits and the way we treat textiles have a direct impact on the planet. The Tencel brand has already reached a major milestone with thousands of trees planted and I would like to acknowledge how much this campaign has achieved in a short time. According to Harold Weghorst, Global Vice President Marketing & Branding, Lenzing AG - “I t's an incredible way to contribute to a more sustainable planet and to create something impactful that will last for generations," About Tencel Fibers™ Botanically sourced and of biodegradable quality, TENCEL™ Modal and Lyocell fibres can enhance the breathability of fabrics and have minimal static charge when used in fabrics. Fabrics made from TENCEL™ Modal and Lyocell fibres are skin-friendly, long-lastingly soft and guarantee vivid, colourfast colours. TENCEL™ Lyocell fibres are versatile and can be combined with a wide range of textile fibres to vary the aesthetics and functionality of fabrics. Through moisture management, TENCEL™ Lyocell fibres can also absorb moisture efficiently. A variation of the lyocell production process also produces the TENCEL™ Luxe brand lyocell filament yarn, which is a very fine filament yarn for luxury fabrics and extremely soft to the touch. Demonstrating great flexibility, TENCEL™ Modal fibres enhance textiles with a naturally soft quality. Offering endless design possibilities, TENCEL™ Modal fibres can be blended with other fibres and processed with conventional machinery, significantly improving the softness and comfort of fabrics.