US Cotton Trust Protocol Partners with Averum for Enhanced Verification

Editorial TeamEditorial Team
August 23rd, 2023
2:34 PM

The US Cotton Trust Protocol has partnered with Averum to enhance its expanding membership of ecologically grown US cotton and intends to collaborate with Control Union Certifications to enhance third-party verifications.


The US Cotton Trust Protocol, regarded as a pioneering benchmark for ecologically grown US cotton, has enlisted the expertise of third-party certification authority Averum to fortify its expanding community of members. Considered a vanguard in sustainability, the US Cotton Trust Protocol has witnessed an astounding 120% surge in grower registrations since its inception three years ago. This influx in membership highlights the need for a substantially elevated level of impartial verifications.


Synergistic Collaboration: Averum and Control Union Certifications

Averum is going to engage in a collaborative effort with Control Union Certifications, a stalwart that has been steadfastly supporting the Trust Protocol's third-party validations since 2020. The specialized prowess of Control Union Certifications lies in aiding agricultural enterprises to scrutinize, manage, and communicate their ecological and social sustainability endeavors.

The Trust Protocol stakes its claim as the sole methodology that offers quantitative and measurable objectives, propelling progress across six pivotal sustainability benchmarks: land use, soil carbon, water management, soil conservation, greenhouse gas emissions, and energy efficiency. This holistic approach solidifies its status as an unparalleled metric within the industry.

The certification process, as stated by Gary Adams, President of the US Cotton Trust Protocol, bridges the gap between growers' self-disclosed information and concrete facts. This augmentation engenders trust for brands and retailers in the sustainable origin of their raw cotton supply.



Inclusive Representation through Innovative Sampling

In an endeavor to represent grower members across the Cotton Belt, the Trust Protocol adeptly employs the square root model for proportional sampling. The veracity of this method remains steadfast and statistically sound even as participation escalates. A testament to the growing resonance of sustainable practices in US cotton manufacturing, American Eagle Outfitters joined the ranks of fashion brands that aligned with the US Cotton Trust Protocol earlier this year.

In the present landscape, the Trust Protocol stands as a banner of progressive thought, having welcomed over 1,600 brands, retailers, mills, and manufacturing entities into its fold. Among these esteemed members are industry giants like Levi Strauss & Co., Old Navy, GAP, American Eagle Outfitters Inc., and J Crew, who collectively champion a future where sustainable fashion takes center stage.


What Sets the US Cotton Trust Protocol Apart?

The US Cotton Trust Protocol stands apart due to several key differentiators that highlight its significance in the realm of sustainable cotton sourcing:

  • Quantifiable Objectives: The Trust Protocol is unique in offering clear and measurable goals across six critical sustainability areas, including land use, soil carbon, water management, soil conservation, greenhouse gas emissions, and energy efficiency. This quantitative approach ensures that progress is trackable and outcomes are demonstrable.
  • Holistic Approach: By addressing a comprehensive range of sustainability metrics, the Trust Protocol provides a holistic view of the ecological impact of cotton production. This approach reflects a commitment to sustainable practices that extend beyond a single aspect of the supply chain.
  • Third-Party Verification: The involvement of third-party verification bodies like Averum and Control Union Certifications adds credibility and transparency to the claims made by the Trust Protocol. Independent verification ensures that the reported data is accurate and trustworthy.
  • Growing Membership: The fact that the Trust Protocol has witnessed a remarkable 120% increase in grower registrations since its inception demonstrates its resonance within the industry. This growth signifies the industry's increasing recognition of the importance of sustainable practices.