"Natural Materials" News Archive

Increasing scrutiny on corporate sustainability claims and greenwashing regulations prompts divergent perspectives and calls for stricter enforcement, while companies are urged to enhance governance controls and procedures to verify sustainability claims.

Zalando introduces a groundbreaking size recommendation tool based on customers' body measurements, aiming to enhance the shopping experience, reduce returns, and contribute to reducing textile waste in the long run.

Using the blockchain to promote its high standards of sustainability, Frank And Oak conveys its intention to ensure durability, functionality, and style without compromising the planet.

Zalando's ZIGN Studio Collection marks a shift towards material innovation, distinguished by its pioneering use of sustainable and recycled materials, including renewable wood pulp and bio-derived leather alternatives.

The global retailer has committed that by 2030 100% of its products will be made from recycled or sustainably sourced materials.

Named MO.ONSHOT, Allbirds has created a zero-carbon shoe that is commercially viable and scalable and is the culmination of its work as a whole.

Ganni's Nicolaj Reffstrup champions game-changing "carbon-negative cellulosic textile," developed with Rubi, a biotech start-up supported by H&M and Patagonia, signaling a greener path for the fashion industry.

Banofi, a banana leather producer, has won the Hult Prize's first-ever fashion-focused competition, earning $1 million in seed funding for their innovative sustainable leather made from discarded banana waste, presented by Stella McCartney.

North Face collaborated with S.Café’s unique coffee fiber, having used recycled coffee grounds to create a fabric that is not only eco-friendly, but also highly functional for athleticwear.

The founders of Desserto saw an opportunity where they could unite the tequila industry with the fashion industry in a sustainable way, by upcycling tequila waste into Agave leather.