Established in 2010, Beulah London creates beautiful and sustainably-sourced high-end women’s fashion all while providing trafficked women in India with rewarding and dignified employment status. The brand was founded by the Marquis of Reading’s daughter, Natasha Rufus Isaacs, and her close friend Lavinia Brennan, with fashion retailer Oscar Pinto-Hervia invested in the company in late 2011. Creating ethereal, high-end women’s fashion, Beulah meets the highest verified standards of social and environmental performance, transparency, and accountability. The brand’s mission is to put an end to slavery through fashion and has had major successes with collections worn by Kate and Pippa Middleton, Kate Moss, Sienna Miller. The brand is endorsed by the Duchess of Cambridge, Kate Middleton, and it donates 10% of its profits to its Impact Partners via the Beulah Trust, a charitable foundation, to sustain and grow employment opportunities for more women. 24.9 million women worldwide are baited into forced labor while 15.4 million become trapped in forced marriages. Beulah strives to empower vulnerable and trafficked women through the business of fashion, in order to meet regulations outlined under the The Modern Slavery Act 2015. "These violations of human rights are prevalent, occurring in all parts of the world and affecting all sectors and industries. However, it is no secret that the global fashion industry is accountable for millions of people living under conditions of forced labor with vulnerable women at the greatest risk of falling victim to the fashion trade through exploitation." -Beulah London Fighting for Fairness Through the Business of Fashion Beulah was initiated as a means to fight modern-day slavery, by empowering women to break free from cycles of poverty and exploitation. In order to do so, they’ve elaborated their own business model, its “Freedom Model”, to enable women in its supply chain to gain sustainable employment. By incorporating traditional crafts techniques such as embroidery into its collections, these women are able to learn a valuable skill, giving them opportunities to define their future. Fashion brands should extend their responsibility throughout the value chain. By collaborating with its Impact partners, suppliers, and customers, Beulah London generates a significant impact to use luxury fashion as a force for good.
Commitment to Sustainable Luxury Fashion Beulah works closely with its suppliers to responsibly source its fabrics, making that they are as ethical as they are luxurious. The brand has fomented solid relationships with the people who make the fabrics, making sure to visit them on a regular basis to see how and where it’s made. Choosing materials with care, Beulah uses certified organic cotton and linen, which require little water or fertilizer to grow. It chooses to focus on natural fibers that are easily biodegradable rather than synthetic fabrics. Its cotton is certified GOTS, which is one of the most trusted ethical certification standards out there, known for its worldwide leading textile processing standard for organic fibers. Beulah uses a small amount of Cashmere that is sourced Mongolia. Its spun using traditional methods by a social enterprise in Nepal for women. In terms of wool, the brand has partnered with Italian mill that produces yarn following conscientious environmental processes. The yarn is dyed with carefully selected dyes and on the principles of Cradle to Cradle® Gold Standard certification and the factory is powered by renewable energy. When it comes to fabric printing, Beulah has opted for the innovative method of digital printing which reduces water waste by up to 90, as well as significantly reduces the number of chemicals used. In addition, Beulah introduced bio-viscose in its collections in 2020. Made from trees, Viscose fabric is a soft, light, drapey fabric derived from cellulose, the wood pulp from trees, also commonly known as rayon. Beulah uses viscose that is FSC (Forest Stewardship Council) certified, which is a trusted seal of approval for sustainable forest management. All of the brand's paper and cardboard packaging is also made from FSC Recycled approved sources.