H&M Group Achieves Sustainability Milestones in 2024 Annual Report

|
May 27th, 2025
|
10:11 AM

Discover how H&M Group achieved significant sustainability milestones in their 2024 annual report, showcasing progress towards a more inclusive and eco-conscious future.

In a groundbreaking move towards sustainability, H&M Hennes & Mauritz AB unveils its 2024 annual and sustainability report, showcasing remarkable progress in eco-friendly practices. With a focus on recycled materials and decarbonization, the fashion giant reaffirms its commitment to a greener future. CEO Daniel Ervér's vision underscores the fusion of exceptional design and sustainable solutions, setting a new standard in the industry. As the company marches towards its 2030 goal of sustainable sourcing, the report highlights key achievements in reducing greenhouse gas emissions, plastic waste, and freshwater consumption. Join us as we delve into the transformative journey of H&M Group towards a more inclusive and environmentally conscious tomorrow.

Sustainable Sourcing and Material Innovation

H&M Group has made significant strides in sustainable sourcing, with 89% of materials being either recycled or sustainably sourced in 2024. The company's commitment to reaching its goal of having all materials meeting these criteria by 2030 is evident in the report, which highlights the near-achievement of the 30% recycled materials target for 2025, a year ahead of schedule. This focus on eco-friendly materials not only aligns with consumer preferences for sustainable products but also reflects H&M's strategic positioning as a leader in environmentally conscious fashion.

Moreover, the report underscores the importance of material innovation in reducing the environmental footprint of the fashion industry. By investing in lower impact materials and advancing the use of recycled resources, H&M is setting a precedent for sustainable practices within the sector. The emphasis on sustainable materials not only enhances the brand's reputation but also contributes to the broader industry shift towards circularity and reduced resource consumption.

Decarbonization and Emissions Reduction

Decarbonization efforts and greenhouse gas emissions reduction are key pillars of H&M Group's sustainability agenda. The report highlights a 41% reduction in greenhouse gas emissions in scope 1 and 2, along with a 24% reduction in scope 3 emissions compared to a 2019 baseline. These achievements demonstrate the company's proactive approach towards mitigating climate change impacts and aligning with science-based targets. By focusing on cleaner energy sources and operational efficiency, H&M is not only reducing its carbon footprint but also driving industry-wide change towards a more sustainable future.

Furthermore, the significant reduction in plastic packaging, surpassing the 25% target for 2025 ahead of schedule, showcases H&M's commitment to addressing the plastic waste crisis. The company's proactive measures to minimize plastic usage not only contribute to environmental conservation but also resonate with consumers increasingly concerned about the ecological impact of fast fashion. By prioritizing sustainability in packaging practices, H&M is reinforcing its brand image as a responsible and forward-thinking player in the fashion industry.

Supply Chain Transparency and Ethical Practices

H&M Group's sustainability report also sheds light on the company's efforts to enhance transparency and promote ethical practices throughout its supply chain. The reduction of garment suppliers using on-site coal boilers and the commitment to phasing out on-site coal entirely by 2026 reflect H&M's dedication to reducing environmental harm and promoting cleaner production processes. By expanding the scope of monitoring to include tier 3 and beyond suppliers, the company is taking a holistic approach towards ensuring sustainable and ethical practices across all levels of its operations.

Moreover, the renewal of the Global Framework Agreement with IndustriALL Global Union and Swedish trade union IF Metall underscores H&M's commitment to protecting the rights and interests of workers in its supply chain. By prioritizing fair labor practices and worker empowerment, the company is not only aligning with international labor standards but also fostering a culture of accountability and social responsibility within the fashion industry. This focus on ethical sourcing and labor rights positions H&M as a leader in promoting transparency and fairness in global supply chains.

Community Engagement and Circular Economy Initiatives

In addition to internal sustainability efforts, H&M Group is actively engaging with communities and driving circular economy initiatives to promote a more inclusive and environmentally conscious future. The expansion of second-hand options in 26 markets, both in-store and through online platforms like Sellpy, reflects [H&M]'s(https://www.commonshare.com/companies/h-m-group) commitment to extending the lifecycle of fashion products and reducing waste. By embracing circularity and encouraging consumers to participate in sustainable consumption practices, the company is not only fostering a more sustainable business model but also creating a positive impact on society and the environment.

Furthermore, the emphasis on reducing freshwater consumption in garment suppliers and the introduction of pre-loved fashion initiatives highlight H&M's dedication to resource conservation and waste reduction. These community-focused initiatives not only contribute to building a more sustainable fashion ecosystem but also resonate with consumers seeking brands that prioritize environmental stewardship and social responsibility. Through its circular economy efforts and community engagement programs, H&M is paving the way for a more sustainable and inclusive future in the fashion industry.

Conclusion

In unveiling its 2024 annual and sustainability report, H&M Group has exemplified a remarkable commitment to sustainability, setting a new standard in the fashion industry. From sustainable sourcing and decarbonization to supply chain transparency and circular economy initiatives, the company's transformative journey underscores a fusion of exceptional design and environmental consciousness. As H&M paves the way towards a greener future, its focus on ethical practices, material innovation, and community engagement not only resonates with consumers but also drives industry-wide change. This report not only showcases H&M's progress but also serves as a compelling call to action for businesses worldwide to prioritize sustainability and embrace a more inclusive and environmentally conscious tomorrow.