How Pioneer Brand Eileen Fisher Tackles Textile Waste

Editorial TeamEditorial Team
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June 1st, 2022
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3:48 PM

In addition to its Green Eileen clothing recycling line, the company has launched the "No Excuses" campaign for a natural and responsible fashion industry with an ecological conscience.

Eileen Fisher is one of the pioneers in sustainable fashion design, making circularity the new standard for sustainability. From ethical production to repurchasing products from customers to creating new garments or art, Eileen Fisher is "committed to changing the fashion industry and women's lives". Doing business in numerous countries with partners ranging from large wholesalers to smaller specialty stores, their legacy feed management, and marketing systems are under a lot of pressure. Although they had a lot of product data, only some of it was relevant to customers. Their product information was stored inconsistently, making getting the right data to the right channels a challenge. Reporting was also a problem. For Eileen Fisher to continue its success in the highly competitive fashion market and to convey its remarkable vision and story to a wider audience, the company was ready to consider more innovative technology. With a longstanding commitment to making a positive impact, Eileen Fisher is one of the largest women’s fashion companies to achieve B Corp certification. Others in the B Corp community include Patagonia, Veja, and the House of Baukjenp.  

  “No Excuses” Campaign Each American throws away about 30kg of clothing per year, despite the fact that 100% of used clothing is recyclable. This is why this program has become sustainable over time and also profitable. Proceeds are largely donated to a selection of non-governmental organizations. But to coincide with Earth Day, Eileen Fisher has gone a step further its introducing its "No Excuses" campaign. The company’s vision has a vision for her company to ultimately be 100% sustainable and produce a carbon-neutral, or even positive, balance sheet within the next five years. Fisher wants to turn the industry around, starting with his own brand. Responsible manufacturing, fair trade, fair labor conditions, conscious business practices, water, carbon, chemistry, and natural materials.  

  Eileen Fisher insists that if any brand can do it, it's hers. The planet benefits, and so do her customers, who will benefit from durable garments of excellent quality and low environmental impact. In addition to perfect fabrics for the spring-summer season. T-shirts, dresses, and accessories made of linen, organic cotton, and other recycled materials or dyed under sustainable standards, perfect for a hot day. The brand intends to do so by adapting the supply chain, from the field through the factory to the store. Fewer toxins, more fairness, and responsibility. Because its intention is not only environmental but also social. It has also launched an edition of annual scholarships for socially conscious women entrepreneurs, a total of 10 scholarships worth $100,000 each to launch responsible business projects in their communities.   Future Plans The company continues to grow and its product information continues to evolve. Today, Eileen Fisher is taking its vision of sustainability to the next level by actively helping its customers to combine different pieces from its collections, thanks to the identification of all products. And the team promises to continue adopting new functionalities to stay ahead of its competitors. Eileen Fisher's achievements with Productsup's P2C platform have had a direct effect on the company's finances, as it helps them keep the flow of information between them and their customers efficiently. They can now easily navigate routes between products and customers using a robust and scalable platform that virtually guarantees excellent shopping experiences. The brand reinforces its commitment to sustainable textiles through its certifications Standard 100 by OEKO-TEX® and Bluesign® for textiles that are free from harmful chemicals and substances.