Reformation is one of those apparel brands that never ceases to strive for new innovations. The brand reinvents itself time and time again, expanding its collections to reach as many women as possible. Aiming for maximum inclusivity, it launched a line of plus-size jeans in 2019, as the brand also decided to broaden its horizons and add a sustainable shoe collection to its dresses and jeans. This footwear line was inspired by the aesthetics of the 90s and consists of 11 different designs in metallic, neutral as well as popping color tones for the summer season. These included espadrilles, mules, and light, flat shoes, although there are also some party options with heels.
What really stood out about this collection is that it follows the essence and principles that Reformation is committed to, in such a way that all the models are made with sustainable materials, just like their clothes, in order to have the least possible environmental impact. Among them, jute or avoiding the use of leather with chrome, to which many people are allergic.
This has also aroused some criticism because, although it is sustainable for the environment and respectful of the skin, there is concern that, as has been pointed out, it is not so sustainable for animals, although Yael Aflalo, CEO of Reformation believes that it's a complex problem and there isn’t a straight forward answer, as that leather is a by-product of the meat industry.
The manufacturing of this collection of shoes by Reformation compared to other shoe lines saves 70% of water, reduces CO2 emissions by 52% and 65% of wasted material, but without affecting the aesthetics in any way.
Reformation’s dyes for its materials carry Standard 100 certification by OEKO-TEX®, meaning that every thread and button of the garment has been tested for harmful substances, in addition to being Bluesign® certified.
Reformation Collabs with New Balance
Reformation partnered with New Balance, making it the sneaker brand's first collaboration. These trainers consist of a range of eco-friendly fabrics and materials. The lining is made from post-consumer recycled polyester and the suede is chrome-free.
The retro-style trainers have inserts made from a combination of EVA foam and Bloom algae, which eliminate harmful levels of phosphorus and ammonia released in the manufacturing process. Pair them with some pre-made vintage Levi's for an eco-chic peak.
The collaboration presented a sustainable alternative to petrochemical-only foams, and the leather for the sneakers came from Gold status certified tanneries, approved by the Leather Working Group. By opting for ethical materials and eco-friendly practices, the collaboration served as another successful collection that resulted in positive media coverage for both parties, as companies are more invested than ever in making their supply chains more transparent.