Sustainable Foods Summit Features Ingredient Innovations & Social Value

June 26th, 2024
11:33 AM

Ecovia Intelligence Organizes the 15th European Sustainable Foods Summit in Amsterdam on 4-5 July 2024, Bringing Together Industry Leaders to Explore Innovations in Sustainability, Ingredients, and Marketing


Alt text


Amsterdam on 4-5 July, 2024 - Ecovia Intelligence

London – The Sustainable Foods Summit will feature ingredient innovations, social value, and marketing developments. Taking place in Amsterdam on July 4-5, the summit will showcase the latest sustainability developments in the food industry.

Focus on Ingredient Innovations

The 15th European edition of the summit will feature ingredient innovations. New technologies are being utilised to create sustainable alternatives to popular ingredients. Jeroen Hugenholtz, Co-Founder of NoPalm Ingredients, will explain how the company uses microbes to create fats and oils. The start-up is developing a palm oil alternative by fermenting food side streams and other biomass with yeast. Other speakers will explore the role of artificial intelligence in creating sustainable proteins, precision fermentation, and upcycling methods.

Ingredient Diversity & Sourcing

Dorothy Shaver, Global Food Sustainability Director at Unilever, will discuss the importance of ingredient diversity. She will highlight lesser-known varieties of grains,tubers, beans, sprouts, vegetables, nuts, and seeds that have a lower environmental impact and higher nutritional value. As many food and ingredient firms prepare for the European Regulation on Deforestation-Free Products (EUDR), set to be implemented in December 2024, an industry expert will provide guidance on ensuring agricultural supply chains are EUDR-compliant. With transparency and traceability becoming increasingly important for ingredient sourcing, a dedicated panel will discuss sourcing trends and opportunities.

Social Value Session

The Social Value session will address social sustainability issues related to food. The session will begin with a keynote by philosopher and author Julian Baggini on the evolving role of food in modern society and how sustainability issues are influencing food production and consumer choices. Julian will share excerpts from his upcoming book, "How The World Eats: A Global Food Philosophy."

Social Impacts and Supply Chains

Cristina Figaredo from the FAIRR Initiative will outline social risks in food and agricultural supply chains and propose approaches to identify and mitigate these risks. Claudio Krause from Fairtrade International will highlight the positive impact of fair trade sourcing on small producers. Accordng to the organisation, EUR 222 million was received as a Fairtrade Premium by producer organisations in 2023, mostly benefiting producers of bananas, cocoa, sugar, coffee, and tea.

Deborah Vorhies, CEO of FairWild Foundation, will explain how the FairWild standard promotes sustainable sourcing of wild plants, berries, and related fruits. Aduna Superfoods, an ethical sourcing pioneer, will share its experiences in sourcing and marketing baobab, moringa, and fonio from Africa through its CEO and Co-Founder Andrew Hunt.

Marketing Ethical Brands

The marketing session will open with a keynote from Bibianne Roetert of Tony’s Chocolonely. Originating as a protest against conventional chocolate in 2005, it is now the leading chocolate brand in the Netherlands and has expanded across Europe and the US. Bibianne will discuss the brand's marketing strategy, stating how it is raising awareness about slavery in cocoa supply chains.

Tackling Greenwashing

Greenwashing is a significant problem in the food industry, with many brands making inaccurate claims about their environmental impact, sustainable ingredients, and packaging. Katia Merten-Lentz, Partner at Food Law Science & Partners, will discuss the proposed EU Green Claims Directive (GCD), expected to be enacted later this year, which mandates that environmental labels and claims be third-party verified and certified. Katia will explain the marketing implications of the GCD for food brands, stating what claims will be permissible.

Retail Insights and Responsible Consumption

Jade Hoia, Executive Leader of Purchasing at Whole Foods Market, will provide some retailing insights. Whole Foods Market, the leading natural and organic food retailer globally, operates over 500 stores, including five in the UK. Jade will share experiences in selecting sustainable and organic foods. Marta Messa, Secretary General of Slow Food Europe, will discuss strategies to promote responsible consumption. The panel will further explore how consumers can be encouraged to make sustainable choices when purchasing food and beverages and adopt more responsible eating and waste disposal practices.

Join us at the Sustainable Foods Summit to gain insights into the latest ingredientinnovations and explore the social value of sustainable food practices….

About the Sustainable Foods Summit

Since 2009, the Sustainable Foods Summit has been covering major developments in sustainability and eco-labels in the food industry. The executive summit now takes place in the major geographic regions of the world: North & Latin America, Europe, and the Asia-Pacific. The European edition of the Sustainable Foods Summit will take place at the Mövenpick Hotel Amsterdam City Centre on 4-5th July. More information is available from

About Ecovia Intelligence

Ecovia Intelligence (formerly known as Organic Monitor) is a specialist research, consulting & training company that focuses on global ethical product industries. Since 2001, we have been encouraging sustainable development via our services portfolio: market research publications, business & sustainability consulting, technical research,seminars & workshops, and sustainability summits. Visit us at

Further Information

For further information, please contact:

Ms. Iveta K

Tel: (44) 20 8567 0788


Content within community news is often paid for our sponsored by community members.