The Estée Lauder Companies Inc Joins the Beyond Plastics Challenge

Editorial TeamEditorial Team
April 21st, 2022
2:54 PM

The multinational manufacturer is the first beauty brand to partner on a research and development opportunity for innovators to advance sustainability research for plastics alternatives.

Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, one of the world's first female entrepreneurs, the brand today continues its legacy of creating innovative, sophisticated, high-performance skincare and makeup products and iconic fragrances, all infused with a deep understanding of women's needs and desires. Today, Estée Lauder engages with customers in more than 150 countries and territories around the world and across dozens of touchpoints, from in-store to digital. And each of these relationships consistently reflects Estée's powerful and authentic woman-to-woman point of view.   Sustainability Targets By the year 2025, 75-100% of its packaging will meet at least one of the "5Rs": "5Rs". packaging will meet at least one of the "5Rs": recyclable, refillable, reusable, recycled or recoverable. Through this agreement, ELC and its portfolio of brands will begin to incorporate packaging solutions enabled by the speciality materials supplier's molecular recycling technologies and Renew resin portfolio with up to 100% certified recycled content. Importantly, this is the first sustainability-based agreement between Eastman and a major prestige beauty house, which will help drive the increased use of recycled and/or recyclable plastics in luxury cosmetics packaging. Roberto Magana, senior vice president and chief procurement officer of Estée Lauder Companies, said that its suppliers play a key role in helping the company to further advance this goal and think innovatively around sustainability. To achieve the “recoverable” goal, it will increase the amount of post-consumer recycled material in our packaging by up to 50%. packaging to 50%. It’s also eliminating unnecessary unnecessary cardboard and paper surrounding and inside our products, the products and inside them, wherever possible. Its ambition is for 100% of its forest-based our forest-based fiber packaging to be FSC-Certified by 2025.  

  Partnering with the ISS: Beyond Plastics Challenge In November of 2021, the company announced its role as the exclusive partner of the International Space Station (ISS) National Laboratory Sustainability Challenge: Beyond Plastics. This is the first time a beauty brand has partnered on a research and development opportunity for innovators to propose concepts that leverage the ISS National Laboratory to advance sustainability research for plastics alternatives. As part of the brand's commitment to supporting research that can help drive sustainable packaging innovation, Estée Lauder will provide funding for the winning proposals. The ISS National Lab Sustainability Challenge: Beyond Plastics will unite innovators in an important mission to address plastic waste and enable scientific or technological breakthroughs that help improve the Earth's environment. Such research has the potential to unmask new insights into cost-effective and innovative avenues for biopolymers or environmentally responsible plastic alternatives. The goal of the Sustainability Challenge is to use the unique ISS environment to develop, test or mature products and processes that address at least one of the following objectives: Reduce the introduction of plastic waste into the environment. Seek alternative raw materials and pathways for polymer production beyond petrochemicals. Reduce the manufacture of virgin plastic "We are proud to be the exclusive partner of the ISS National Lab Sustainability Challenge, which funds research into forward-thinking plastics alternatives," said Stéphane de La Faverie, Global Brand President, Estée Lauder & AERIN, and Group President, The Estée Lauder Companies . "As a global leader in the beauty industry, we are committed to promoting scientific research and innovation for more sustainable business practices. We are excited to be part of an initiative that could be truly transformative for our brand, our beloved consumers and the future of our planet. As an exclusive partner of the ISS National Lab Sustainability Challenge and a founding member of the Sustainable Packaging Coalition, Estée Lauder reinforces its commitment to long-term scientific research for more sustainable practices. In addition to ingredient transparency, responsible sourcing and efforts related to energy and emissions, sustainable packaging is a key part of Estée Lauder's sustainability strategy. The brand has implemented robust measures to drive the reduction of virgin and non-recyclable plastic and has committed to 75-100% of Estée Lauder packaging being recyclable, refillable, reusable, recycled or recoverable by 2025. "We are excited to collaborate with Estée Lauder as we seek novel advances through space-based research and development to mitigate plastic pollution on our planet," said Christine Kretz, vice president of programs and partnerships at ISS National Laboratory. "We thank Estée Lauder for their enthusiastic support of the ISS National Lab Sustainability Challenge: Beyond Plastics, and we look forward to working alongside researchers as they propose science that will improve our beautiful planet's environment." The ISS National Lab Sustainability Challenge is an open call for US-based entities to propose projects that leverage the on-orbit research platform for applied research and technology development. Applicants must first submit a concept form to ideally address a whole-life design approach for the production of virgin polymers through sustainable feedstocks or the biodegradation or recycling of end-of-life polymers. A subset of applicants with the most promising concepts will then be invited to submit a pre-recorded "presentation" video describing their concept in more detail.