Tommy Hilfiger's sustainability mission forms part of its parent company PVH's Fashion Forward strategy, a set of 15 priorities designed to reduce negative impacts to zero, increase positive impacts to 100% and improve the lives of one million people who make up its value chain. As part of this commitment, Tommy Hilfiger is shaping a circular fashion brand, one that limits its carbon and water footprint, and where all the materials we use are part of a sustainable cycle.
The PVH Corp. has communicated its dedication to the OEKO-TEX® label by adding it to the men’s dress shirt lines marketed under the group’s brands including Tommy Hilfiger, Calvin Klein, and Van Heusen. These PVH dress shirt lines have been Standard 100 by OEKO-TEX® certified since 2011.
Specifically, the OEKO TEX Standard 100 certification consists of a restrictive evaluation of the product from the initial raw material sourcing stage to the final production stage, placing exceptional emphasis on a sustainable production model.
With a strict catalogue of measurements, OEKO-TEX® considers general regulations, and chemicals harmful to health. Under the Standard 100 certification, the origin of the fibres is checked, as to whether the cultivation of plants to obtain them is environmentally friendly and the ethical issue is analyzed.
Denim Progressed
In addition to acquiring sustainable certifications, Tommy Hilfiger has taken significant steps in order to hit its sustainability targets. Last June, Tommy Hilfiger launched Denim Progressed, its latest range of sustainable jeans. In it, Tommy Jeans strives to reduce its environmental impact while offering stylish and more sustainable jeans.
The spring collection focuses entirely on recycled and certified denim. It is manufactured by reusing leftover materials and other recycled or recyclable materials that are easier to recycle at the end of their useful life.
The new range supports the Make it Possible sustainability goals that Tommy Hilfiger set in 2020. By 2025, 50% of the brand's denim garments will use lower-impact fabrics. And the three most purchased garments will be manufactured in a fully circular way, including full traceability of key raw materials.
Denim Progressed offers bright summer whites, classic jet black, and a range of shades with unique washes. In addition, there are lightenings that nod to '90s-inspired tie-dye effects.
A retro bleached oversize trucker jacket stands out, made from 72% pre-consumer recycled cotton, 27% lyocell and 1% elastane. Also eye-catching are some jumpsuits made with cotton and hemp and laser-printed cut-off shorts.
Also this year, the clothing brand announced a new collaboration with Canadian singer Shawn Mendez, who will be the face of its “Classics Reborn” campaign, featuring a collection of sustainable materials. The singer will wear branded ensembles during his performances and Tommy will make a $1 million donation to mitigate and offset the environmental impact of the tour.
The collections for this year's '1985 Program' will use organic cotton, this decision alone promises to reduce CO2 by almost 48% and would avoid 692 tons of emissions. To concretize the partnership between Mendez and the brand, a co-designed capsule collection will be presented for the spring 2023 season, in which classic Tommy Hilfiger pieces will be reimagined with image innovations and the use of recycled materials.