In a world where sustainability is no longer a choice but a necessity, Alisa Leonard, Chief Brand Officer of Twelve, is leading a groundbreaking shift. With a focus on creating materials from CO2, Twelve is revolutionizing the industry by offering fossil-free alternatives to traditional petrochemicals. From jet fuel to polyester, their CO2Made® products are setting a new standard for performance and sustainability. Join us as we delve into Alisa's insights on Twelve's ESG achievements, latest initiatives, and the transformative power of making products from air.
Transforming Supply Chains with CO2Made® Products
Twelve's innovative approach to creating essential materials from CO2 presents a significant opportunity for companies to revolutionize their supply chains. By partnering with global brands like Procter & Gamble and PANGAIA, Twelve has showcased the viability of CO2-based materials as sustainable alternatives to traditional petrochemicals. This shift not only addresses environmental concerns but also offers a competitive edge by meeting consumer demands for eco-conscious products without compromising on quality. The successful collaborations with leading brands highlight the potential for widespread adoption of CO2Made® products across various industries, signaling a pivotal moment in the transition towards a net-zero future.
The CO2Made Project: A Systematic Approach to Sustainability
Through the CO2Made Project, Twelve is spearheading a comprehensive platform to facilitate the transition from petroleum-dependent to fossil-free supply chains. This initiative not only emphasizes individual product partnerships but also focuses on driving systemic change throughout entire supply chains. By working closely with brands to identify opportunities for replacing petrochemical inputs, developing flagship products that embody sustainability commitments, and scaling carbon transformation across diverse applications, Twelve is paving the way for a holistic transformation towards sustainability. The strategic vision behind the CO2Made Project aligns with the core values of transparency, ethical sourcing, and environmental stewardship, resonating with the ethos of PANGAIA and other forward-thinking companies seeking to enhance their ESG practices.
Rethinking Consumer Perceptions: Performance and Sustainability
A key challenge in promoting sustainability in the fashion and accessories industry lies in dispelling the misconception that eco-friendly materials compromise performance or quality. Twelve's focus on producing high-performance materials from CO2 effectively challenges this notion by demonstrating that sustainability and functionality can coexist seamlessly. By conducting a national survey that revealed a strong consumer preference for CO2-based products when quality is maintained, Twelve is actively reshaping consumer perceptions and driving demand for sustainable alternatives. This shift in mindset not only benefits brands like Procter & Gamble and PANGAIA that prioritize sustainability but also sets a new standard for the industry by showcasing the potential of CO2Made® materials to meet both environmental and performance expectations.
Embracing Innovation Beyond Fashion: Versatility of CO2-Based Materials
Twelve's commitment to sustainability extends beyond the fashion industry, with a focus on leveraging the versatility of CO2-based materials to drive innovation across various product categories. By showcasing the adaptability of CO2-derived naphtha in producing a wide range of materials such as polyester, EVA foam, polycarbonate, and surfactants, Twelve underscores the transformative potential of CO2Made® products in redefining traditional manufacturing processes. This versatility not only enables companies to diversify their product offerings but also underscores the broader impact of sustainable practices in fostering innovation and environmental stewardship. The collaborative efforts with partners like Procter & Gamble and PANGAIA exemplify the cross-industry applicability of CO2-based materials, signaling a shift towards a more sustainable and resilient future.
Driving Systemic Change: Addressing Beginning-of-Life Impacts
While the apparel industry has made strides in promoting end-of-life solutions such as recycling and circularity, there remains a critical need to address beginning-of-life impacts related to raw material production. Twelve's emphasis on transforming the synthetic fibers, foams, and polymers at the molecular level highlights the importance of mitigating emissions at the source rather than solely focusing on disposal methods. By advocating for a shift towards CO2-based materials, Twelve underscores the opportunity to revolutionize the apparel industry's approach to sustainability by reimagining supply chain dynamics and reducing reliance on fossil fuels. This strategic shift aligns with the sustainability goals of companies like Procter & Gamble and PANGAIA, emphasizing the collective responsibility to drive meaningful change from production to end use.
Conclusion
In the realm of sustainability-driven innovation, Twelve's pioneering use of CO2Made® products signifies a transformative shift towards eco-conscious supply chains. By collaborating with industry leaders like Procter & Gamble and PANGAIA, Twelve not only showcases the viability of CO2-based materials but also challenges the status quo by proving that sustainability and performance can harmoniously coexist. Through the CO2Made Project, Twelve's systematic approach underscores the power of holistic transformation, reshaping consumer perceptions and driving systemic change across industries. As we navigate towards a net-zero future, Twelve's commitment to redefining beginning-of-life impacts through CO2-derived materials sets a new standard for environmental stewardship, urging businesses to embrace innovation, transparency, and ethical sourcing practices for a more sustainable and resilient tomorrow.