"Activewear Brand" News Archive

Patagonia's groundbreaking Stormshadow parka, crafted from recycled ocean-bound plastics, signals a milestone in the outdoor apparel industry's pursuit of sustainability.

The sustainable fashion brand creates garments that save more than 2,500 liters of water per garment.

Known for brands like The North Face, Timberland, and Vans, VF Corp has partnered with WBCSD and Deloitte Switzerland to launch the CTI Fashion Initiative.

SAC, in partnership with Nike and Target, launched MCAP to accelerate textile manufacturing's carbon reduction, prioritizing Scope 1 and 2 emissions while deferring Scope 3 measurements to encourage broader industry engagement, fostering decarbonization, and promoting transparency.

Here's why shoppers are going wild for the Everlane Invisible Bra.

The denim giant signed a deal of $400 million to acquire the athleisure brand Beyond Yoga, which continues to be run by co-founder Michelle Wahler.

The North Face has just introduced Circaloft, a sustainable synthetic insulation made from 100% recycled materials designed for circularity and minimal waste.

In order to adapt their sustainability policies to the demands of Generation Z, both in terms of substance and form and in the way they communicate their commitments, "Voices of a RE:GENERATION" is Puma’s new initiative.

Supply chain technology trends, such as AI, robotics, 3D printing, IIoT, blockchain, smart sensors, ERP systems, and supply chain visibility, are shaping a sustainable future by reducing costs, increasing efficiency, and improving transparency in businesses.

Patagonia leads the way in fashion sustainability with its revolutionary Repair Portal, aiming to quadruple repairs and expand its circular initiatives, encouraging other brands to join the repair movement.