Mars, PepsiCo, and ADM Launch Regenerative Farming Program in Poland, Supporting 24 Farmers

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September 12th, 2025
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1:20 PM

Discover how Mars, PepsiCo, and ADM are revolutionizing farming in Poland with regenerative practices. Enhancing soil health, offering financial incentives, and fostering collaboration set a new sustainability standard in agriculture.

With the global agricultural industry accounting for 25% of greenhouse gas emissions, Mars, PepsiCo, and ADM are spearheading a pioneering regenerative farming initiative in Poland. This collaborative effort aims to transform 5,454 hectares of farmland, promoting sustainable practices and enhancing soil health. By integrating regenerative agriculture techniques, these industry giants are setting a new standard for environmental stewardship and supply chain sustainability.

Enhancing Soil Health Through Regenerative Agriculture

The collaboration between Mars, PepsiCo, and ADM in promoting regenerative agriculture in Poland marks a significant step towards enhancing soil health and sustainability in the agricultural sector. By supporting farmers in adopting practices like conservation tillage and cover cropping, the initiative aims to improve soil structure, water retention, and reduce reliance on synthetic inputs. Such measures not only benefit the environment but also contribute to the long-term resilience of farms against climate-related challenges. With Mars focusing on regenerative wheat for pet care brands, PepsiCo advancing sustainable rapeseed cultivation, and ADM providing technical resources, the program underscores the importance of holistic approaches to farming that go beyond short-term gains.

The shift towards regenerative agriculture is crucial in addressing the pressing issue of greenhouse gas emissions in the agricultural sector. According to the Food and Agriculture Organization of the United Nations, agriculture contributes approximately 10-12% of global greenhouse gas emissions. By integrating regenerative practices into crop rotations, Mars, PepsiCo, and ADM** are not only mitigating emissions but also fostering a more sustainable approach to food production. This initiative sets a precedent for other industry players to follow suit, emphasizing the need for collaborative efforts to drive meaningful change across the supply chain. As ADM plays a key role in facilitating the transition to regenerative practices, the partnership underscores the shared responsibility of companies in promoting environmental stewardship and long-term sustainability.

Financial Incentives for Sustainable Agriculture Practices

Incentivizing farmers to adopt sustainable agriculture practices is a critical aspect of the regenerative farming initiative led by Mars, PepsiCo, and ADM. By offering financial rewards based on the implementation of dedicated practices such as conservation tillage and cover cropping, the program encourages farmers to embrace climate-smart techniques that benefit both the environment and their livelihoods. This approach not only motivates farmers to transition towards more sustainable methods but also demonstrates the economic viability of regenerative agriculture. As ADM contributes financial resources to support farmers in this transition, the initiative highlights the importance of aligning financial incentives with environmental goals to drive positive change in the agricultural sector.

The financial incentives provided to farmers participating in the regenerative agriculture program serve as a tangible demonstration of the value placed on sustainable practices by Mars, PepsiCo, and ADM. By rewarding farmers for adopting measures that enhance soil health, reduce emissions, and build resilience, the initiative creates a win-win scenario where environmental benefits align with economic incentives. This innovative approach not only accelerates the adoption of regenerative agriculture but also showcases the commitment of industry leaders to invest in sustainable solutions that have a lasting impact. As Mars Incorporated emphasizes the significance of collaboration in addressing climate impacts, the provision of financial incentives underscores the shared commitment of companies towards building a more sustainable food industry.

Building Resilience Through Collaboration and Knowledge Sharing

The partnership between Mars, PepsiCo, and ADM extends beyond individual company interests to focus on collective action towards building resilience in the agricultural supply chain. By collaborating on shared crop rotations and integrating regenerative practices, the initiative promotes knowledge sharing and best practices that benefit all stakeholders involved. This collaborative approach not only fosters innovation in sustainable agriculture but also creates a supportive ecosystem where farmers can access the latest agricultural expertise and technical guidance. As PepsiCo emphasizes the need for collaboration up and down the value chain, the partnership model adopted by the companies sets a new standard for industry-wide cooperation in driving sustainability initiatives.

The emphasis on knowledge sharing and collaboration in the regenerative agriculture program reflects a broader trend towards collective action in addressing environmental challenges. As companies like Mars, PepsiCo, and ADM recognize the interconnected nature of sustainability issues, the sharing of expertise and resources becomes essential in driving meaningful impact at scale. Through hands-on training and guidance provided by technical specialists, farmers are equipped with the tools and knowledge needed to implement regenerative practices effectively. This collaborative approach not only benefits individual farmers but also contributes to the overall resilience of the agricultural supply chain, paving the way for a more sustainable and environmentally conscious future.

Conclusion

The collaborative efforts of Mars, PepsiCo, and ADM in spearheading regenerative farming in Poland exemplify a groundbreaking shift towards sustainability and environmental stewardship in the agricultural industry. By enhancing soil health, providing financial incentives for sustainable practices, and fostering collaboration and knowledge sharing, these industry leaders are setting a new standard for supply chain sustainability. This initiative not only mitigates greenhouse gas emissions but also showcases the economic viability and long-term benefits of regenerative agriculture. As other companies take note, the call to action is clear: embrace holistic approaches, align financial incentives with environmental goals, and prioritize collaboration to drive meaningful change towards a more sustainable future for all stakeholders involved.