"Sustainable Fashion Brand" News Archive

Planned to be submitted before the summer, the new initiative seeks to curb the "fast fashion" business and promote circularity and sustainability as values for the future, including the introduction of the digital product passport.

The Swedish fashion company first launched the rental service for the spring-summer 2020 collection as part of its sustainability initiatives.

This capital infusion will serve as a catalyst for the implementation of Unspun's groundbreaking 3D weaving technology, known as Vega. With the fashion industry's supply chain in its crosshairs, Vega is poised to revolutionize the way garments are produced.

H&M has released the pre-drop of its “flirtatious and feminine" collaboration with the Colombian designer Johanna Ortiz.

Zero Waste Daniel is a sustainability-focused clothing designer in New York City who uses pre-consumer waste from the garment industry and other hard-to-recycle materials to create a line of genderless clothing and accessories.

Ganni Repeat includes a partnership with repair service Sojo in the U.K. and a rental platform that launched in 2019. The new addition of facilitated resale represents another feather in Ganni’s sustainability cap.

GANT joins the trend of garment rental to promote its latest sustainability campaign, along with achieving 100% organic cotton.

Prada Group reinforces its commitment to global sustainability by joining the UN Global Compact, aligning with key principles for responsible business practices, and supporting the promotion of Sustainable Development Goals.

Investors are pressuring fashion brands such as Burberry and Levi’s to improve their buying practices, driven by the recognition that sustainability is crucial for long-term financial success.

This article by Fashion Takes Action, examines how society tends to criticize celebrities for repeating outfits, but this mindset perpetuates a wasteful fashion culture.