"Eco Friendly Fashion" News Archive

Increasing scrutiny on corporate sustainability claims and greenwashing regulations prompts divergent perspectives and calls for stricter enforcement, while companies are urged to enhance governance controls and procedures to verify sustainability claims.

Munich's Sidekick introduces pioneering AI to revolutionize e-commerce, prioritizing sustainability by minimizing size-related returns, supported by Hohenstein for a greener shopping future.

Danish brand GANNI has partnered with Ambercycle for its 'Fabrics of the Future' initiative by incorporating cycora®, a regenerated polyester, into its SPORT collection.

Zalando introduces a groundbreaking size recommendation tool based on customers' body measurements, aiming to enhance the shopping experience, reduce returns, and contribute to reducing textile waste in the long run.

Supported by Kering, the Circular Hub aims to have a positive impact on the luxury fashion industry across the board, from shared research to innovation in local industrial facilities.

Collina Strada, the young New York label with a punk aesthetic and eco-friendly values, prioritizes sustainable fabrics and has a partnership with a Ghana-based textile waste nonprofit called OR Foundation to repurpose materials.

Twelve leading fashion brands including Under Armour have collaborated on a historic collective virtual power purchase agreement (CVPPA) with Lightsource BP, aiming to advance their renewable energy goals and reduce their carbon emissions.

OEKO-TEX® and ZDHC collaborate to drive sustainability in the textile industry, promoting responsible production, safer materials, and streamlined certification through data sharing and aligned programs.

Zalando's ZIGN Studio Collection marks a shift towards material innovation, distinguished by its pioneering use of sustainable and recycled materials, including renewable wood pulp and bio-derived leather alternatives.

Created by the Basque Cristóbal Balenciaga in 1917 and updated by the Georgian Demna Gvasalia, the brand is a benchmark for streetwear and haute couture.